Zack Alami is a Product Marketing Lead based in Copenhagen, Denmark. Specializing in Go-to-Market (GTM) strategy, product positioning, and strategic messaging for B2B software companies
TL;DR In this article I share what actually works when marketing AI features and products…
TL;DR In this article I explain the real reason most sales enablement materials sit unused,…
A message map is a single-page document that connects your positioning statement to the specific…
TL;DR. In this article I share the full framework from my Product Marketing Alliance masterclass on…
The problem: features don’t win deals (but you keep positioning on them anyway) Competitive positioning…
Most product launches fail before the announcement email gets sent. I’ve seen launches that generate…
Product marketing ROI is one of the hardest things to measure in B2B SaaS. Not…
You don’t need 15 tools to do product marketing well. You need the right ones,…
Product marketing campaigns that work are built on clear positioning, buyer research, and tight alignment…
