Zack Alami is a Product Marketing Lead based in Copenhagen, Denmark. Specializing in Go-to-Market (GTM) strategy, product positioning, and strategic messaging for B2B software companies
When to hire a product marketer is one of the hardest calls a founder makes….
A B2B SaaS go-to-market strategy is the difference between busy and aligned. In this article…
A CMO recently told me something that stuck: “Building websites is how you make the…
In this article I break down the exact GTM brief structure I use to align…
In this article I share the win/loss framework I use at every company I join…
In this article I’m breaking down voice of customer research from a product marketing perspective,…
In this article, I explain why product marketers get trapped in ownership conflicts with product…
In this article I break down what product marketing and product management actually own, where…
In this article I show you how I actually use AI for product marketing day…
In this article I’ll walk through exactly how I approach my first three months building…
