Positioning vs messaging
Positioning vs messaging: the difference and why it matters

Positioning vs messaging: the difference and why it matters

AI competitive intelligence
AI competitive intelligence: a practical workflow for PMMs

AI competitive intelligence: a practical workflow for PMMs

ai-native-product-marketing
AI native product marketing: how I set up agentic AI workflows to run my function

AI native product marketing: how I set up agentic AI workflows to run my function

Fractional product marketing:
Fractional product marketing: what it is, when it makes sense, what it costs

Fractional product marketing: what it is, when it makes sense, what it costs

stakeholder management
Fix stakeholder management by cutting reinforcing loops, not chasing outcomes

Fix stakeholder management by cutting reinforcing loops, not chasing outcomes

When to hire a product marketer
When to hire a product marketer (and what to do until then)

When to hire a product marketer (and what to do until then)

PMM Resources

Building your first product marketing playbook Product Marketing Alliance masterclass
Building your first product marketing playbook (Product Marketing Alliance masterclass)

Building your first product marketing playbook (Product Marketing Alliance masterclass)

The Message Map Zack Alami
The message map: one framework to keep all your product messaging consistent

The message map: one framework to keep all your product messaging consistent

Case Studies

AI Product launch
AI product launch case study

AI product launch case study

GDPR Product Launch Case Study: 40% Marketing Attribution
Launching a GDPR solution in Southern Europe

Launching a GDPR solution in Southern Europe

svg+xml;charset=utf Zack Alami | B2B Product Marketing
Building a Product Marketing Hub for Sales Enablement

Building a Product Marketing Hub for Sales Enablement

Let’s Work Together

I lead product marketing for B2B software companies, and I take on a small number of advisory and project engagements alongside it: positioning, launches, and sales enablement.

If any of that sounds like a fit, get in touch below or message me on LinkedIn. I’ll get back to you within 24 hours.




    • ”Zack has a keen understanding of establishing the key elements for his digital outreach, to drive awareness and establish Siteimprove in Southern Europe.

      Rie LindgrenHead of Marketing

    • ”He's a natural leader who understands the business environment and knows how to integrate people in a team. His main values are flexibility, discipline, and empathy.

      Nil DaunisB2B Sales Manager

    • ”Zack has taught me a lot, not only about how to approach new challenges but how things happen to those who fight for them.

      Carmen GarciaProject Analyst

    • ”Zack is a true doer! His motivation and outstanding hard work, along with his great understanding of Siteimprove’s customers made him a key asset in their Marketing team.

      Nada ThoumierPartner Manager