B2B Product Marketing

I lead product marketing for B2B software companies, and after more than ten years I’ve gotten good at one thing in particular. I find out why buyers really say yes, then build the whole go-to-market around that answer.

Most of my work happens a level below the surface, where go-to-market is a system. Positioning, sales, product, and customer behavior all pull on each other, so I look for the single point where one change moves everything else.

My job isn’t finding that point alone, it’s getting all the teams to move on it together.

I grew up in Barcelona, I’m based in Copenhagen, and when I need to recharge you’ll find me somewhere with my camera.

I see product marketing as a revenue function, not a deck function.

That means building the parts most companies are missing, the positioning that explains why you win, the proof that makes the claim believable, and the competitive story that holds up in a real sales conversation.

I work AI-native, not AI-curious. I use it to speed up research, competitive analysis, and first drafts, so the strategy and the story get the time they deserve.

Give me a good product, and I’ll turn it into a story your buyers act on.