I help B2B companies fix their go-to-market when positioning is unclear, launches don’t land, and sales can’t explain what makes you different.
Without the fluff, the frameworks that become the product, or the strategy theater that sits in a deck and changes nothing.
For over 10 years, I’ve led product marketing and go-to-market strategies for fast-growing B2B SaaS companies across EMEA, APAC, and the US. I specialize in sharpening product positioning, scaling PMM teams, and leading major product launches.
My focus is translating complex, deep-tech products (specifically within HR/Comms, GRC, Microsoft 365, and AI solutions) into commercial stories that land.
I bridge the gap between technical complexity and commercial reality. I focus on building strategic infrastructure: the frameworks, principles and decision models that align product, sales, and customer success around a shared point of view.
This helps teams speak the same language and move at the same speed.
Led global AI product launch with repeatable processes that delivered 3x higher adoption
Redesigned packaging and pricing models to support land-and-expand strategies
Built go-to-market strategy with localized positioning and sales enablement
I focus on the work that drives revenue. Understanding buyers and mapping ICPs that shape your GTM. Building positioning, messaging, and enablement that sales can execute. Designing launches tied to adoption and competitive advantage, not just announcements.
”Zack has a remarkable ability to harmonize product vision with go-to-market strategy, consistently driving meaningful business impact.
Kim S.Chief Product Officer
I don't do surface-level research. I map ICPs, buying committees, and pain points that shape GTM decisions.
Trusted by top brands
I’m open to Head of Product Marketing roles at B2B Software companies. I also work fractionally (1–2 days/week) or on specific projects like launches, positioning, and sales enablement.
If any of that sounds like a fit, get in touch below or message me on LinkedIn
“Zack is a natural leader who understands the business environment and knows how to integrate people in a team. His main values are flexibility, discipline, and empathy.”
Nil DaunisB2B Sales Manager
“He took the technical roadmap and turned it into a clear commercial value proposition that the sales team could actually pitch.”
Miguel CañoProduct Lead
Examples of B2B SaaS product marketing work across EMEA, APAC, and the US. From competitive positioning and market entry strategy to product launch execution and sales enablement.
My work includes customer research, competitive intelligence, messaging frameworks, value propositions, and go-to-market strategy. Results matter more than process.
”As a Global Product Marketing Director, Zack has succeeded in elevating our product-market fit, liaising smoothly and positively with a wide range of internal and external stakeholders, while driving a regular cadence of customer comms and product release cycles.
Paul C.CEO & Founder
”Zack has a keen understanding of establishing the key elements for his digital outreach, to drive awareness and establish Siteimprove in Southern Europe.
Rie LindgrenHead of Marketing
”He's a natural leader who understands the business environment and knows how to integrate people in a team. His main values are flexibility, discipline, and empathy.
Nil DaunisB2B Sales Manager
”Zack has taught me a lot, not only about how to approach new challenges but how things happen to those who fight for them.
Carmen GarciaProject Analyst
”Zack is a true doer! His motivation and outstanding hard work, along with his great understanding of Siteimprove’s customers made him a key asset in their Marketing team.
Nada ThoumierPartner Manager
Zack Alami is a product marketing leader with over 10 years of experience in B2B SaaS. Originally from Barcelona, he has led global go-to-market strategies across EMEA, APAC, and the US. He holds Product Marketing Alliance certifications as a Product Marketing Leader and AI Product Manager with Expert Distinction.
Zack specializes in three core areas of product marketing: product positioning and messaging, go-to-market strategy and product launches, and building product marketing teams from scratch. He has deep expertise in B2B SaaS, particularly in HR tech, workplace platforms, and Microsoft 365 ecosystems.
Zack’s approach emphasizes strategic outcomes over activities. He focuses on deep ICP knowledge, product positioning that differentiates, messaging frameworks that sales/CX can actually use, and product launches tied to measurable business results. He believes in treating product marketing as strategic infrastructure, not just marketing support.
