B2B Product Marketing

For over 10 years I’ve led product marketing for B2B software companies across EMEA, APAC, and the US: positioning, launches, pricing, and the teams behind them.

Marketing answers don’t all live inside marketing, so I read sideways: psychology for how buyers decide, philosophy for asking better questions, science for testing what’s actually true.

Every useful idea goes to work in the next positioning problem, launch, or pricing decision.

As a leader I hold one rule above the rest: people first. Ten years in, the numbers have never suffered for it.

Most marketers are hired to produce outputs: decks, campaigns, launches. My value sits a level deeper.

I treat go-to-market as a living system, where positioning, sales, product, and customer behavior constantly shape each other, and my job is finding the point in that system where one fix changes everything downstream.

In practice: I translate technical complexity into commercial language and build the frameworks that give product, sales, and customer success one shared point of view.

The result is alignment you can feel: everyone telling the same story, and a repeatable way to take products to market.