Zack Alami is a Product Marketing Lead based in Copenhagen, Denmark. Specializing in Go-to-Market (GTM) strategy, product positioning, and strategic messaging for B2B software companies
In this article I explain the real reason most sales enablement materials sit unused, share…
In this article I break down the message map, the single-page framework I use to…
In this article I share the full framework from my Product Marketing Alliance masterclass on…
The problem: features don’t win deals (but you keep positioning on them anyway) Competitive positioning…
Most product launches fail before the announcement email gets sent. I’ve seen launches that generate…
Product marketing ROI is one of the hardest things to measure in B2B SaaS. Not…
In this article I lay out the product marketing tech stack that actually matters: the…
Product marketing campaigns that work are built on clear positioning, buyer research, and tight alignment…
