Zack Alami is a Product Marketing Lead based in Copenhagen, Denmark. Specializing in Go-to-Market (GTM) strategy, product positioning, and strategic messaging for B2B software companies
In this article, I explain why product marketers get trapped in ownership conflicts with product…
In this article I break down what product marketing and product management actually own, where…
In this article I show you how I actually use AI for product marketing day…
In this article I’ll walk through exactly how I approach my first three months building…
In this article I’ll explain why the skill that has made the biggest difference in…
In this article I share why pricing isn’t a back-office finance function, how to structure…
In this article I share what actually works when marketing AI features and products to…
In this article I explain the real reason most sales enablement materials sit unused, share…
In this article I break down the message map, the single-page framework I use to…
In this article I share the full framework from my Product Marketing Alliance masterclass on…
