Zack Alami is a Product Marketing Lead based in Copenhagen, Denmark. Specializing in Go-to-Market (GTM) strategy, product positioning, and strategic messaging for B2B software companies
What fractional product marketing is, how it compares to a full-time hire, agency, or freelancer, when it fits your stage, and what it costs in 2026.
In this article I reframe stakeholder management: most stakeholder problems are not bad outcomes to…
When to hire a product marketer is one of the hardest calls a founder makes….
A B2B SaaS go-to-market strategy is the difference between busy and aligned. In this article…
A CMO recently told me something that stuck: “Building websites is how you make the…
TL;DR In this article I break down the exact GTM brief structure I use to…
TL;DR In this article I share the win/loss framework I use at every company I…
TL;DR In this article I’m breaking down voice of customer research from a product marketing…
TL;DR In this article, I explain why product marketers get trapped in ownership conflicts with…
TL;DR In this article I break down what product marketing and product management actually own,…
