Zack Alami is a Product Marketing Lead based in Copenhagen, Denmark. Specializing in Go-to-Market (GTM) strategy, product positioning, and strategic messaging for B2B software companies
In this article I explain why teams stop asking who they are helping the moment a number gets attached to the work, what the research calls that failure, and how I set goals so the buyer stays in the room.
In this article I run through the AI tools for product marketers that actually earn…
In this article I walk through how to launch a B2B SaaS product step by…
In this article I lay out a go-to-market strategy for AI products: what’s genuinely different…
In this article I break down fractional CMO vs fractional product marketer: what each one…
In this article I clear up positioning vs messaging: what each one is, how they…
In this article I show you how I actually use AI competitive intelligence: a simple…
In this article I show you how I set up agentic AI workflows to run my own product marketing function. The five steps I follow, the workflows worth starting with, and the places it still breaks. Less theory, more setup.
What fractional product marketing is, how it compares to a full-time hire, agency, or freelancer, when it fits your stage, and what it costs in 2026.
In this article I reframe stakeholder management: most stakeholder problems are not bad outcomes to…
