Zack Alami is a Product Marketing Lead based in Copenhagen, Denmark. Specializing in Go-to-Market (GTM) strategy, product positioning, and strategic messaging for B2B software companies
TL;DR In this article I share how I’ve started using AI in my day-to-day work…
TL;DR In this article I’ll walk through exactly how I approach my first three months…
TL;DR In this article I’ll explain why the skill that has made the biggest difference…
TL;DR In this article I share why pricing isn’t a back-office finance function, how to structure…
TL;DR In this article I share what actually works when marketing AI features and products…
TL;DR In this article I explain the real reason most sales enablement materials sit unused,…
A message map is a single-page document that connects your positioning statement to the specific…
TL;DR. In this article I share the full framework from my Product Marketing Alliance masterclass on…
The problem: features don’t win deals (but you keep positioning on them anyway) Competitive positioning…
Most product launches fail before the announcement email gets sent. I’ve seen launches that generate…
