Workfolio

Creating a Product Marketing Hub (SSoT)

Company: LiveTiles

Context

Creating a Single Source of Truth (SSoT) for product marketing materials is essential for effective sales enablement.

A centralized hub ensures that teams always have access to the most accurate, up-to-date product information, enabling consistency across all channels.

Approach

As the leader of this project, my role involved creating, maintaining, and enabling teams to use the Product Marketing Hub. The hub, hosted on the company’s intranet, brings together essential resources like roadmaps, presentations, battlecards, and more.

Key decisions included:

  • Conducting a needs assessment to understand the specific requirements of different teams.
  • Curating and organizing content to ensure relevance and ease of use.
  • Developing training materials and sessions to ensure all teams could effectively utilize the hub.

Output

  • Centralized Repository: Established a single, organized hub as the definitive source for all GTM marketing materials.
  • Sales Enablement: Provided easy access to critical resources like roadmaps, presentations, and battlecards to empower sales and marketing teams.
  • User Adoption: Delivered training sessions and created onboarding materials to ensure teams could seamlessly navigate and leverage the hub.
  • Ongoing Optimization: Implemented a process for regular updates, ensuring the hub remains current, relevant, and valuable for all teams.

Outcomes

The Product Marketing Hub has significantly improved internal collaboration and efficiency. Teams now have immediate access to the most up-to-date materials, reducing time spent searching for information and increasing productivity.

Feedback indicates enhanced cross-departmental coordination and more consistent messaging across all regions.

Contact

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