Workfolio

Launching an innovative AI Agent for Microsoft SPFx

Company: LiveTiles
Category: Digital Workplace, M365 Intranet

Context

LiveTiles provides digital workplace software designed to empower employees, regardless of their location or device.

To maintain a competitive edge, LiveTiles introduced the Everywhere Widget—a next-generation AI Agent designed to seamlessly assist users across SharePoint, employee apps, and Microsoft Teams.

Unlike traditional AI Assistants that passively respond to user queries, the Everywhere Widget functions as a proactive AI Agent, offering contextual insights, automating routine tasks, and delivering real-time support wherever employees work.

To drive adoption, it was crucial to position the product with a compelling and accessible narrative that clearly communicated its purpose and value.

Approach

As the Global Product Marketing Director for LiveTiles, I led the strategy and execution for launching this AI-powered product. My responsibilities included:

  • Defining the value proposition to differentiate the Everywhere Widget from traditional AI Assistants.
  • Crafting a compelling narrative to ensure the product’s benefits resonated with key audiences.
  • Managing the launch process, aligning internal teams, external agencies, and stakeholders.

This initiative required close collaboration with Product Directors, extensive market research, and refined messaging to position the Everywhere Widget as a category-defining AI Agent.

Output

The project delivered:

  • A GTM strategy and messaging framework, including in-depth competitor research and a message map to guide positioning.
  • A clear and compelling product narrative highlighting the Widget’s real-time, cross-platform functionality.
  • A global product launch with a dedicated landing page, marketing materials, and a content strategy to educate customers and drive awareness.

Outcomes

The product launched successfully, and early results highlight its strong reception. Within the first month, over 30+ new trials of the AI Assistant were initiated, exceeding our initial expectations.

In addition, conversations with industry analysts have been overwhelmingly positive, with some describing the product as “innovative and groundbreaking” for its unique “Everywhere Widget” functionality.

The launch has reinforced LiveTiles’ reputation as a leader in the digital workplace software market, solidifying its competitive edge in the M365 intranet space.

Contact

For inquiries, collaborations, press features, lectures and speaking engagements or to simply say hi, please click here to email me.

Legal

Unauthorized use of this site and its contents is prohibited. For more information, read the Disclaimer & Privacy Policy